Marketing Technology, Inc. Blog
How To Create An Integrated Marketing Communications Campaign Plan That Blends Online And Offline Tools
Integrated marketing capitalizes on a concept known as effective frequency, which refers to the number of times a marketing message or ad needs to be repeated or seen before a customer truly absorbs the content and integrates it into his or her memory.
In an integrated marketing campaign, every facet of marketing is developed using a unified approach that repeatedly underscores your message and your brand. That means that both online and offline, your product or service is marketed using the same or similar message to create one memorable experience. As a result, integration allows you to achieve effective frequency more quickly than a campaign that uses different messages or focuses on only one or a few channels.
Big budgets not necessary
Trust? It's built inAnother major advantage of the integrated approach is that it lets you build trust much more rapidly by offering potential customers a consistent experience across multiple contexts. For most consumers, consistency equals dependability, an important factor in building trust. Consistency also helps you position your company as one that's committed to its product and its goals, and it plays a major role in brand recognition.
You can do it.
Workshop: Learn How To Develop An Integrated Marketing Communications Campaign - To Better Engage And Grow Your Customer Base
When: 8:30 am, Friday, October 17, 2014 - Hosted at Carr Workplaces, Bethesda, Md.