Marketing Technology, Inc. Blog

Real Estate Team’s Business Grows From Referrals and Social Media Marketing

Posted by Linda Greenwald

I asked Gayle Bailey II to talk about his community involvement and career as a successful and influential real estate agent in the Washington, D.C. metro area. 


Gayle Bailey

Q&A with Gayle Bailey II, The Bailey Team – Residential and Commercial Real Estate Professionals

Why did you decide to become a real estate agent and join your parents’ real estate team in Chantilly, VA?

Since I was young, I knew I wanted to be a realtor. In elementary school, while other kids were drawing animals and people, I was drawing townhouses and mansions. With both of my parents in the real estate business, I was fortunate to have great role models. Through them, I saw at a young age that this career path would take hard work and dedication but produced many rewards. 
Work With People, Determine My Own Success, And Make A Difference
As I got older, I entertained and researched the possibility of other careers. When it came down to it, I wanted a job where I could do three things: work with people, determine my own success, and make a difference. I circled back to my childhood dream job. As a realtor, I could network and develop close relationships with clients as I help them to buy, sell or manage one of the biggest investments of their life, I could determine the amount of money I make and the success I achieve, and I could manage my schedule and my obligations to allow time to make a difference in the community. With all of that said, I was sold. I decided to become a realtor and haven’t looked back since!

What do you like about being a real estate agent?

I love that my job allows me to develop long lasting relationships with my clients. I love that I get the privilege to be a part of such an exciting time helping my clients buy, sell, and rent their homes.

Congratulations on being named a Fairfax County Chamber of Commerce 2013 Outstanding Corporate Citizenship Award Winner and for being recognized as the 2013 Emerging Influential of the Year.

Thank you! This was a very humbling experience for me. It was recognition of my hard work and dedication to my career in real estate as well as my dedication to giving back to the community, two things that mean so much to me. 

What are some of the organizations you are involved in which have led to your receiving this prestigious recognition?

Community involvement is extremely important to me. By successfully networking myself through my community I have been able to learn about and become connected and volunteer my time with many amazing organizations. My success in real estate has also allowed me to monetarily donate to the organizations I passionately support. Specifically, I have a passion for working with individuals with special needs. 
Community Involvement

I am an avid supporter of Langley Residential Support Services. Langley in a nonprofit which serves adults with intellectual disabilities through providing quality residential and community support services to enable individuals to live valued and productive lives. I have served on the Board of Directors for Langley Residential Support Services for the past four years while simultaneously holding other various leadership roles including Operations Committee Chair, Sponsorship Chair, and Executive Committee Chair. This year also marks the fourth year I have coached Langley’s Special Olympics basketball team and the fourth year the team has made it to the state championship tournament! 

Through my involvement with my church, I was introduced to Young Life Capernaum. I have been a member of the executive committee for Young Life Capernaum for the past two years and I am currently the head committee chair. Young Life Capernaum is Christian organization that gives teenagers and young adults with disabilities the opportunity to develop fun and fulfilling relationships while having fun and developing self-esteem.

Since 2012, I have been a member of the Future Fund of Community Foundation. The Future Fund is a giving circle made up of 100 young professionals. Together we learn about the critical needs of our region, and donate to philanthropic causes we care about most which in turn benefits where we live and work. In addition to being a member, I was a part of the event and gala committee, where I helped to plan, fundraise for, and execute 2012 Fundraising Gala.
Over the past three years I have also volunteered time and resources for the Southgate Community Outreach, Big Brothers Big Sisters of America, as a George Mason Honors College Facilitator, and a member of the Emerging Leaders Selection Committee.

Tell us a little bit about your personality and the type of activities you pursue for fun.

Work Hard, Play Hard! While I am accessible 24/7 and always available to my clients, outside of work I enjoy spending time with my wife, our family, friends and two dogs. I am passionate about my involvement in the community and spend time volunteering in multiple local nonprofits. I also enjoy snowboarding, traveling and going to the movie theater!
The Bailey Team – Residential and Commercial Real Estate Agents 

The Bailey Team is a top performing real estate team headed by your parents. What are some of the key steps they have taken along the way to grow their real estate business?

Our referral driven business has been a main key to the success of The Bailey Team. We provide excellent customer service and always put our customers first. We have a proven track record of selling our homes for more money and a quicker amount of time. We also helping clients buy homes for the lowest dollar amount. We have performed over 7,500 transactions with a sales volume approaching 1.5 billion dollars. 

Do you sell both residential and commercial real estate?

While I specialize in residential real estate, we have excellent commercial real estate agents at the Bailey Team with unmatched experience and talent. We are licensed and work throughout the state of Virginia & MD with most of our business focused in the Northern Virginia area specifically Fairfax, Prince William and Loudoun Counties.

What would you say are your real estate niches?

My main specialty in the real estate business is working by referrals. From my very first client and transaction, I worked hard and delivered superior customer service and from there, my business has grown from word of mouth. 
Secondary to referrals, I target clients and expand my business through the internet and my ability to successfully market my business and team. Growing up in the technology boom generation, I have been accessing the computer and navigating the internet for as long as I can remember. When I started out in the business, I saw the internet as a platform to take my business to another level. 

Tell us about the roles of the people that are part of The Bailey Team. Explain how the team handles a large number of real estate transactions, networking, offline and online marketing responsibilities.

Each and every member of the Bailey Team is vital in the success of our team. Each agent and member brings different strengths and areas of expertise making our team dynamic and able to achieve the level of success we have maintained.
  • Gayle Bailey II - The Bailey Team Lead 
  • Gayle Bailey Sr - Commercial Team Lead
  • Peggy Duffy – Commercial Division 
  • Marsha Manley, Joann Rish Witt & Heidi Milder – Bailey Team Real Estate Agents
  • Sarah Bredahl – Client Relations Manager                                                                                    

What are some of the ways that you market The Bailey Team? 

We market The Bailey Team through several different avenues. Our listings go out to all of the major search engines, many as “Featured” Listings. This allows us to gain maximum exposure for our clients, generally selling our properties quicker, for the most amount of money! 

We also have a large social media presence (Facebook, Twitter, LinkedIn, YouTube, Google Plus) with our Facebook fan page being the center ( Our state of the art website was just re-launched ( and allows visitors to search properties and learn about different communities and neighborhoods right from our page!

We look forward to expanding the blog function with several different publications, including “Featured Friday” where we will feature one of our listings every week. We have also been featured in many publications both local and national.

If someone is interested in buying or selling a home or commercial property in Northern Virginia – what is the best way to reach you?

I am accessible 24/7 through phone (703-350-2955) or email ( You can also check out more about myself and The Bailey Team at I look forward to hearing from you! 

For Real Estate Needs in Virginia and Maryland
For Internet Marketing and Website Development Services
Contact: Linda Greenwald, Marketing Technology, Inc.

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