Marketing Technology, Inc. Blog

“Zero Moment of Truth” – What Is Your Game Plan?

Posted by Linda Greenwald

Strategies For Winning The "Zero Moment Of Truth“ Zero Moment of Truth” may sound ominous but it is actually a marketing opportunity. First introduced by Google in 2011, “Zero Moment of Truth” (ZMOT) - describes an evolution in the way consumers research and make purchases i Read More >

Repurpose Content To Extend Reach And Effectiveness

Posted by Linda Greenwald

How to Do More with Less by Repurposing Content for Different Audiences and Marketing Channels When planning your content marketing strategy – select topics that lend themselves to being packaged in multiple formats. The process of repurposing enables you to distribute the content topi Read More >

How To Create An Integrated Marketing Communications Campaign Plan

Posted by Linda Greenwald

How To Create An Integrated Marketing Communications Campaign Plan That Blends Online And Offline Tools The overarching goal of any marketing program is simple: To generate interest in your product or service so you can gain more customers and, ultimately, increase sales. And to do that, yo Read More >

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