Strategies For Winning The "Zero Moment Of Truth“ Zero Moment of Truth” may sound ominous but it is actually a marketing opportunity. First introduced by Google in 2011, “Zero Moment of Truth” (ZMOT) - describes an evolution in the way consumers research and make purchases i Read More >
How to Do More with Less by Repurposing Content for Different Audiences and Marketing Channels
When planning your content marketing strategy – select topics that lend themselves to being packaged in multiple formats. The process of repurposing enables you to distribute the content topi Read More >
How To Create An Integrated Marketing Communications Campaign Plan That Blends Online And Offline Tools
The overarching goal of any marketing program is simple: To generate interest in your product or service so you can gain more customers and, ultimately, increase sales. And to do that, yo Read More >
Recently, I was doing some research on website design in a specific industry and noticed that some companies have websites that lack unique title tags and meta descriptions for each web page. I was surprised because these were the websites of pretty large businesses.
You don’t see the Read More >
I asked Gayle Bailey II (http://www.bailey-team.com/Gayle/) to talk about his community involvement and career as a successful and influential real estate agent in the Washington, D.C. metro area.
Q&A with Gayle Bailey II, The Bailey Team – Residen Read More >