How To Create An Integrated Marketing Communications Campaign Plan That Blends Online And Offline Tools
The overarching goal of any marketing program is simple: To generate interest in your product or service so you can gain more customers and, ultimately, increase sales. And to do that, yo Read More >
Web Page Content Optimization For Local Search
If your business operates solely on a local level – then, your website content should be search engine optimized for doing business locally.
Website visitors and search engines want to know where your business is located and where it doe Read More >
Recently, I was doing some research on website design in a specific industry and noticed that some companies have websites that lack unique title tags and meta descriptions for each web page. I was surprised because these were the websites of pretty large businesses.
You don’t see the Read More >
This is the first in a series of blog posts that I am writing on website content.
Websites differ greatly in content. Some are quite simple, containing all or mostly all text. It is becoming increasingly common for websites to include content in many other formats besides text. This ma Read More >
Skillful Parenting Leads to Pleasurable Parenting
I asked Helen Nolan, Director of Skillful Parenting, to talk about the benefits of parent education programs.
Skillful Parenting, Silver Spring, Md., provides parent education programs encompassing the prenatal stage to teens up Read More >
There are many factors to consider when planning a website development project. Determine The Purpose Of The Website
A good starting point is to determine what your company wants to achieve with the website. Questions that need to be addressed include:
Will the website be used for compan Read More >