Marketing Technology, Inc. Blog
Web Design Offers a Firm Foundation for Your Marketing Program
When it comes to construction and web development Maryland companies have one thing in common: The competition is fierce. That means owners of both types of companies have to make an extra effort to make sure their businesses stand above the rest. While it would be great to think your company would be judged – and chosen – based on the superior results and stellar customer service your provide, in reality, consumers aren’t as tuned-in to the construction industry’s best practices and other criteria that could be useful in judging a construction company’s merits.
Two Keys to Successful Marketing
The key to successful marketing for any business is twofold: First, you want to be sure you offer a quality product that you can be proud of, one that motivates customers to promote your company by word of mouth; and second, you want to proactively market your company using a medium that’s popular with your customers and in a way that can be easily found. In today’s marketplace, that means you need a really powerful website that’s based on a firm understanding of both SEO and web design fundamentals.
Construction Industry Professional Meet Web Design Professional
Sure, billboards and business cards may have a place in marketing; but when you want to find and reach consumers at the moment they’re ready to make a decision about a service provider, the web is the place to do it. To make sure your website is as well designed and customer-friendly as possible, you need a web design profession who understands the important roles played by both search engine optimization (SEO) and user experience (also known as UX). User experience refers to how easily customers can navigate your site as well as how appealing it appears to them – factors that can have a big impact on your site’s ability to convert visitors to paying clients. Ideally, you want your site to provide an integrated experience that’s easy for customers to use as well as being easy for you to maintain.
When looking for a company that offers web development Maryland contractors should be your first choice, simply because they have a deep understanding of the market you want to reach. To keep things as simple as possible, hire a firm that offers a complete design package – from project management to design to coding – rather than a series of individual contractors who rely on you to keep them on task and on time.
Before Meeting with A Web Development Company – Follow This Checklist
- Before meeting with any web development company, take time to consider these critical planning issues to ensure your meeting is as productive as possible:
- What is the purpose of the website? What is the specific message you’re trying to communicate? Who is your target audience?
Is the site integrated – that is, can it provide both marketing and sales solutions so your customers enjoy a seamless experience that makes them want to visit again? Ideally, select a company that uses a single-source solution provider like Adobe Business Catalyst Platform, which was designed specifically to suit the unique needs of small- to medium-sized businesses.
- Look at existing websites – both general sites and those in your industry – and decide the types of pages you’d like to include (e.g., about us, our history, our services, etc.)
- Now think about how you’d like your site to generate leads. You’ll certainly want to include your phone number, but what about a contact form? A blog? What about incorporating social media like Facebook or Google+?
- When would you –realistically – like your site to be ready to go live?
- How much of your budget can you devote to designing your new site?
At Marketing Technology, our focus is on providing powerful and engaging websites that keep your customers coming back. We design sites that provide a rich customer experience aimed at helping your construction company rise above your competitors even as the industry evolves. Interested in learning more? We’d love to answer your questions. Give us a call today at 301-327-4034.