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Marketing Technology, Inc. Blog


Your Great Looking Website Might Be Lacking Unique Title Tags and Meta Descriptions

Posted by Linda Greenwald


Recently, I was doing some research on website design in a specific industry and noticed that some companies have websites that lack unique title tags and meta descriptions for each web page.  I was surprised because these were the websites of pretty large businesses.

You don’t see the meta information in your browser when you visit a webpage because it appears behind the scenes in website code. Meta information is important to the search engines which makes them an important component of every web page. 

Search Engines Look For Title Tag And Meta Description                

 Search engines rely on title tag and meta description to generate accurate organic search results. Google keyword search results are referred to as snippets - which is the automated generation of page titles and descriptions.

The goal of Google and other search engines is to display accurate search results. Per Google Webmaster Tools - “The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.”

Create Unique Meta Information For Each Web Page

Creating unique meta information for each web page is easier if most web pages have a unique focus. Some pages of a website, such as the home page, are jumping off points and have more than one focus. A Services Page that lists all the services offered should also be a jumping off point. Each listed service should be hyperlinked to a web page with content devoted to that service.

Title Tag Basics

Example:  <title>SEO Google | Website Backlinks | SEO Content</title>

  • Every page should have a unique, compelling, descriptive and concise title in the <title> tag.
  • Do some research into how people are phrasing their keyword searches. You want your page titles to be relevant to their searches.
  • Some title tags should have a call to action.
  • You can include a keyword phrase that you are trying to optimize for that page.
  • Separate phrases with a hyphen “-“ or other divider “|”.
  • Keep the title tag to about 65 characters (with spaces). That comes to around twelve words give or take.

Meta Description Basics


  • The meta description can be the text snippet that is shown in search results.
  • Write a unique meta description for each web page and blog post.
  • The description should accurately reflect the web page and attract visitors to that page.
  • The meta description is your sales pitch. Include benefits and calls to action.
  • The description can include structured data that is scatteed throughout the page (tagged facts) – book example:

<meta name="Description" content="Author: John Doe,Illustrator: Jane Smith,Category: Books, Price: $10.99,Length: 200 pages">

  • Keep the meta description to 155 characters (with spaces) or less to ensure that the page description is not cut off when displayed in search results.

Make SureYour Website’s Meta Information Is Search Engine Optimized


  • See if your website has a unique title tag and meta description for each web page.
  • You can take a look at the source code for a web page from your website browser. 
  • From the Google Chrome  browser for example, right click your mouse and a window will pop up. Click on “View Page Source” and a new tab will open with the source code.
  • Look in the top section  <head> of the source code for the title tag and meta description.
  • Look for: 
<title>
<meta name="description" content=" 

If Meta Information Is Lacking – Add It

If your website has unique title tags and meta descriptions for each page – Great. If not, you have some meta information writing work ahead of you. 

Or, contact me and let Marketing Technology, Inc., write search engine optimized title tags and meta descriptions for you.


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