Case Study 

Business Catalyst Website Design And Development

Client:  Skillful Parenting, Silver Spring, MD


Helen Nolan, Director of Skillful Parenting, provides parent education programs encompassing the prenatal stage to teens up to age 14. Helen conducts parenting workshops, seminars and one-on-one parent coaching for expectant parents, parents, grandparents, caregivers and organizations.  

Learn more about Skillful Parenting from my interview with Helen posted to our blog:

Website Problem

The existing website was a simple brochure type website that was outdated at about a decade old. There was very little content and brief information about classes. The website lacked the interactive features of modern websites.

Solution - Business Catalyst Website Development

Helen was interested in having a website that would allow her to manage content and clients, update class schedules, manage literature and photos. She wanted visitors to be able to sign up and pay for classes online and subscribe to a newsletter. Helen also wanted to blog and conduct email marketing.

We planned the website page layout and design and conducted keyword research. We teamed with Helen to write the website content. At our suggestion, Helen compiled content for the Child Development Stages section.

Custom web forms were created to make it easy for Helen to update Class Details. The new website is very interactive. Website visitors can sign up for classes, sign up for the newsletter and submit the Contact Us form.

Skillful Parenting Home Page

Integrated Business Catalyst website features include:

  • Hosting
  • Content Management
  • Customer Management
  • Class Schedule Management
  •  Announcements Management
  •  Literature Management
  •   Photo Management
  •   Class Sign Up
  •   Class Payment
  •   Newsletter Signup
  •   Contact Us Form
Visit the Skillful Parenting website: 
Read our interview with Helen Nolan, Skillful Parenting.

Market Technology Inc

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